Foursight
Who Owns What? Untangling Org Structure After M&A
You’ve merged logos, but what about your sales and marketing teams, customer success reps, and the RevOps folks caught in the middle?
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Revenue Ops
ARR Reporting Isn’t Broken: It’s Just Not Built for Scale
ARR is there and working…until you’re jumping through hoops to find an accurate figure. We explore how growing revenue complexity breaks traditional reporting, and why scaling means changing how you track it. No more duct-taped reports. Scalable ARR starts with the right system moves, from quote structure to contract lifecycle, and this is how to get there.
Revenue Ops
What’s Really Driving Your ARR Inaccuracy And How to Stop It
Even with a CPQ tool in place, accurate ARR reporting can still be a struggle. If your ARR lives in a spreadsheet, you’re not alone, but that manual math is costing more than you think. Here’s why complexity creeps in and how to catch it before your spreadsheets take over.
Agentforce
Why Establishing Metrics Matters for AI in Salesforce
Learn how to define meaningful metrics when rolling out AI tools like Agentforce in your Salesforce org. Because when your AI’s success criteria are clear, smarter support follows.
Foursight
Why Is M&A Such A Pivotal Moment for RevOps?
When companies merge, RevOps is often an afterthought. But if you’re chasing synergy, clarity, and actual growth, you can’t afford to leave them out of the picture.
Agentforce
Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team
We wrapped another World Tour this week and while the team expected the usual rhythm, this one hit a little differently. Not in a dramatic
Foursight
A Leadership Perspective: The Impact of Territory Optimization and Segmentation
By Ahmed ChowdhuryVP, Foursight Why? If you type “Territory Segmentation” on a Google search and search for in-depth content behind this topic, the first few
Business Development
Firing Up The Revenue Engine: How to Set Goals, Scale Smart, and Align Teams
Struggling to meet revenue targets? Learn how to set realistic goals, optimize capacity planning, and invest in the right RevOps tools to drive sustainable growth.
Agentforce
Key Insights from Agentforce World Tour Toronto: Essential Lessons for a Successful Agentforce Implementation
Last week, Lane Four had the privilege of attending and sponsoring Salesforce’s Agentforce World Tour Toronto—and what an incredible day it was! From lively conversations
