Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Last week, Lane Four had the privilege of attending and sponsoring Salesforce’s Agentforce World Tour Toronto—and what an incredible day it was! From lively conversations
Discover the exciting potential of Salesforce Revenue Cloud+ (previously Revenue Lifecycle Management), the latest addition to the Revenue Cloud suite!
At Lane Four, we understand that optimizing your revenue operations can be the difference between just getting by and truly reaching your full potential. With
No beating around the bush here: the surge in AI has surely shaken up the town in recent years. While it’s actually been around for
Unlocking the full potential of account planning can be a challenge for sales leaders striving for sophistication and effectiveness. Could a data-centric approach hold the
Whether you are working in sales or part of a project delivery team, working with others requires effective communication. But you already knew that. The
Have you ever considered viewing delegation through the lens of an art form? Like the intricate notes of a piece of music, the colours and
A handful of years ago, Revenue Operations or “RevOps” was a buzzword that allowed you to flex a muscle that turned heads at all the
With the rise of revenue operations, ops professionals are in higher demand than ever. In this environment, more go-to-market professionals are considering a move into
