News
Salesforce Revenue Lifecycle Management (RLM): Could this be the new power tool for Revenue Cloud?
Discover the exciting potential of Salesforce Revenue Lifecycle Management (RLM), the latest addition to the Revenue Cloud suite!
Revenue Ops
Thoughts, ideas, and insights to bring you closer to revenue alignment reality.
Business Development
Your Go-To Experts in Salesforce: Certified and Ready to Make You a Revenue Hero!
At Lane Four, we understand that optimizing your revenue operations can be the difference between just getting by and truly reaching your full potential. With
Business Development
Embracing AI: Our Journey with Salesforce Einstein
No beating around the bush here: the surge in AI has surely shaken up the town in recent years. While it’s actually been around for
Revenue Ops
4 Reasons Why Account Planning Should Be Data-Centric
Unlocking the full potential of account planning can be a challenge for sales leaders striving for sophistication and effectiveness. Could a data-centric approach hold the
Business Development
Consulting Conversations: The Power of Effective Follow-Ups
Whether you are working in sales or part of a project delivery team, working with others requires effective communication. But you already knew that. The
Revenue Ops
Collaborative Leadership: Mastering The Art of Delegation
Have you ever considered viewing delegation through the lens of an art form? Like the intricate notes of a piece of music, the colours and
Revenue Ops
RevOps Alignment: Is Your SaaS Business Set Up For Revenue Success?
A handful of years ago, Revenue Operations or “RevOps” was a buzzword that allowed you to flex a muscle that turned heads at all the
Revenue Ops
Tips for Finding Success in Operations at a High-Growth Startup
With the rise of revenue operations, ops professionals are in higher demand than ever. In this environment, more go-to-market professionals are considering a move into
Revenue Ops
Crafting Meetings With Impact: Are your meetings effective enough?
RevOps consulting requires more than technical expertise; it demands an artful approach to holding effective meetings. In an environment where time is a precious commodity
