Tech Has Culture Too: 5 Signals Revenue Leaders Shouldn’t Ignore When Evaluating a Partner or Building a Team
When technical or RevOps leaders assess a new consulting partner or evaluate internal hires, the first instinct is often to ask about the stack and their expertise. Are they Salesforce-native? What does their tooling look like? How tight is their automation? Can they actually scale a GTM motion without adding more complexity than clarity? It’s […]
Salesforce Winter ’26: Lane Four’s Practical Highlights
Lane Four’s expert take on the Salesforce Winter ’26 Release highlights. See the updates that are making a real difference for our own team of trailblazers.
5 Tips for Launching Your Salesforce Career from Experts Who Have Been There Too
Breaking into Salesforce can feel overwhelming, but every expert started somewhere. Get 5 expert-backed tips on certifications, networking, architecture, and business knowledge to set yourself up for success.
Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.
Top 5 Things NOT to Do When Migrating from CPQ to RCA
Switching from Salesforce CPQ to RCA? Avoid common migration mistakes. Learn why rules, data models, integrations, and testing all matter in your RCA implementation.
How to Clean Up Tech Debt the Smart Way
Cleaning up tech debt doesn’t have to be chaos. Here’s how to start untangling your RevOps stack without killing team momentum.
Tech Debt in RevOps: What It Really Looks Like (And Why It’s Costing You)
Is your tech stack slowing you down? Learn what RevOps tech debt really is, how it hurts growth, and why cleaning it up early makes all the difference.
Lane Four Acquires NuAge Experts LLC, Expanding U.S. Presence and Salesforce Expertise
Strategic acquisition strengthens Lane Four’s capabilities across Salesforce clouds and verticals, welcoming its first U.S.-based team.