Proud to Be Great Place to Work® Certified—Again in 2025!

Lane Four is proud to be officially recertified as a Great Place to Work® for 2025, recognizing our continued commitment to a people-first culture where teams thrive and grow together.
Why You Need a Credit Consumption Strategy Before Rolling Out Agentforce

Learn why a credit consumption strategy is essential before implementing Agentforce in your Salesforce org, and how to avoid unexpected costs from usage-based AI pricing.
Salesforce CPQ Is Phasing Out: Here’s How Lane Four’s Getting Ahead of It

You’ve probably heard the buzz: Salesforce is winding down CPQ. And if your revenue operations are anywhere near Salesforce’s ecosystem, that might’ve caused a little heartburn. No one likes surprises, especially when they involve core parts of your business’s tech stack. We’re not going to act like this caught us off guard though—or that we […]
Lane Four Recognized as One of the 2025 Best Workplaces™ in Canada!

Lane Four has been named one of the 2025 Best Workplaces™ in Canada, a recognition driven by our team’s feedback and our deep commitment to fostering an inclusive, empowering, and people-first culture.
Getting Clear With Your AI Journey: What Agentforce Should Do Starts with Why You Need It

Not sure where to start with Agentforce or how to gauge your team’s AI readiness? Start by breaking down your use cases. A clear, thoughtful approach to planning and implementation will help you build a high-impact roadmap to start leveraging AI.
Structuring Agentforce the Smart Way: New Agent vs. New Topic

Wondering whether to create a new Agent or just add a Topic in Agentforce? This guide breaks down how audience, intent, and system needs should shape your architectural decisions and why getting it right early matters more than you think.
Agentic Architecture 101: Custom Topics, Actions, and Best Practices

Learn how to make decisions on effective Topics and Actions in Agentforce to power smarter AI Agent interactions. This guide covers key implementation strategies and best practices to build a strong architectural foundation for your Agentforce setup.
Lane Four’s Key Takeaways from TrailblazerDX 2025

Another TrailblazerDX is in the books for the Lane Four team, and as always, the Salesforce ecosystem has a lot to talk about. From long-awaited updates to some we weren’t even expecting (but gladly welcome), this year’s conference brought announcements that will shape the way admins, consultants, and developers work with Salesforce tools—especially Agentforce (to […]
Why Data Governance Matters in Your Agentforce Implementation

Ensure a successful Agentforce implementation with a strong data governance strategy. Learn how Lane Four can help you structure, secure, and optimize your Salesforce data for AI readiness.