Delivery excellence at Lane Four isn’t a tagline or a single ‘aha’ moment in a project plan. It’s a discipline. One that informs how we approach RevOps strategy, how we architect and implement Salesforce, and how we continue to show up well after decisions are made and systems go live. Trust isn’t assumed here; it’s built through consistency, technical rigor, and results that stand the test of time.
Our strength lives at the intersection of strategic consulting and technical delivery. We don’t treat the “what” and the “why” as separate conversations, or the “how” and the “when” as afterthoughts. Architecture, implementation, and optimization are all part of the same responsibility. When clients stay with us, return to us, or bring us along as they move roles and organizations, that’s the clearest signal we know, delivery matters just as much as vision.
In our next Day in the Life series piece, we highlight a leader who carries that responsibility every day. We recently sat down with Tatiane Sensini, Director of Delivery, to talk about how she leads teams, builds trust with clients, and turns strategy into execution that lasts.
Q: What does a typical day look like for you in your role at Lane Four?
Tatiane: “My days usually start with a quick scan of emails and Slack, just to understand what shifted overnight and where attention might be needed. I’ll review my calendar next, not just to see what meetings I have, but to mentally map where I need to be most present. It’s a small routine, but it helps me start the day grounded and intentional.
A large part of my day, probably about a quarter, is focused on account management. That means staying close to our clients, partnering with internal teams, leading planning sessions, updating our PSA, collaborating with our architects and executive leaders to supportongoing and upcoming client conversations. A lot of that work is about looking ahead, anticipating needs, aligning on next steps, and making sure delivery stays proactive rather than reactive.
Daily, I keep an eye on scheduled and upcoming resourcing to understand team availability and capacity. This helps me ensure we have the right people on the right projects, especially if unexpected client needs arise. The rest of the day is a mix of one-on-ones with team members and leaders, meeting prep, and occasional marketing or cross-functional sessions. No two days look the same, which I actually love, it keeps the role dynamic and closely connected to both our people and our clients.”
Q: What tools or systems help you and your team stay organized and productive?
Tatiane: “We rely heavily on G Suite for client deliverables like presentations and scope documents. Because we try to be intentional about using tools that support clarity and accountability, not just activity, G Suite allows us to move quickly while keeping deliverables clean and aligned.
On the people and operations side, tools like Humi, Deel, Jira, Asana, and 1Password help keep our internal workflows running smoothly. Slack is definitely our go to for day-to-day communication, quick questions, and real-time updates, and then of course, going back to the G Suite, Google Calendar is essential for structuring my time and staying ahead of what’s coming.
For project and resource management, Certinia PSA is critical. It gives us visibility into availability, workload, and upcoming needs, which is essential at the delivery level. It’s not just about assigning tasks, it’s about creating thoughtful plans, setting realistic expectations, and making sure the team is positioned to do their best work each week.”
Q: How do you prioritize work and allocate resources across your team?
Tatiane: “Everything starts with a clear understanding of what our clients need, both in terms of deliverables and the level of expertise required. That’s my top priority. That visibility allows me to plan not just week to week, but often several weeks or even a full quarter ahead. Because we invest time upfront in planning, our priorities tend to be stable, which creates consistency for both clients and the team.
When things do shift, whether due to changes in scope, timelines, or budget, I look at our portfolio holistically. It’s about making thoughtful trade-offs across accounts rather than reacting in isolation. That approach helps keep projects on track, protects team capacity, and ensures we’re delivering at a high standard without burning people out.”
Q: Can you share an example of a challenging project and how you navigated it?
Tatiane: ““One recent situation that stands out involved shifting requirements that put pressure on both timelines and budget. At one point, work slowed unexpectedly, and then new priorities came in that required additional resources. Those kinds of swings can create uncertainty for both clients and teams if they’re not handled carefully.
In moments like that, I focus on creating clarity as effectively and efficiently as possible. We align on the fixed elements, budget, end date, and core outcomes, and then work backward to make thoughtful resourcing decisions. That sometimes means temporarily reallocating people or adjusting schedules, but the goal is always the same: protect the team, stay transparent with the client, and make sure we still deliver what matters most.”
Q: How does your team identify opportunities for clients?
Tatiane: “It happens pretty naturally through day-to-day delivery. During managed services work, our team is embedded enough in a client’s environment to see gaps, inefficiencies, or opportunities that maybe weren’t obvious at the start of the engagement.
When that happens, we bring it forward thoughtfully and have an open conversation with the client. There’s no pressure, just alignment around whether it’s something worth addressing together. Those moments often lead to deeper engagements because they’re grounded in real context and day-to-day understanding, not assumptions or sheer upselling. It’s a good example of how curiosity and attentiveness on the team directly translate into real value for our clients.”
Q: How do certifications and experience impact delivery quality?
Tatiane: ”Certifications and hands-on learning are critical because they give team members the confidence and competence to take on new tasks. Certifications signal a strong foundation, and clients care deeply about working with teams who understand the technology and can apply it effectively to real business problems.
That said, real growth happens in the work itself. Enablement sessions and training provide important context, but the biggest learning comes from solving real problems, testing solutions, and navigating complexity in live environments. That combination is what ultimately drives delivery quality.”
Q: How do you support team members, especially Juniors, when they encounter challenges?
Tatiane: “We’ve built a support network: architects, leaders, dedicated Slack channels… there are always multiple paths to get help. I make it a point to stay in touch with my admins and team members, review tasks together, and encourage them to ask questions whenever they’re stuck.
At the end of the day, making mistakes is inevitable, and it’s part of our culture to treat them as learning opportunities. Continuous learning and curiosity are valued across the team, and everyone knows support is available.”
Q: How do you think about growth trajectories for your team?
Tatiane: “Growth looks different for everyone. For newer admins, the focus is usually on building strong fundamentals first, then layering in more advanced skills and certifications. For more experienced team members, we look at where the business is headed and what specialized skills we’ll need to support future client work.
Leadership collaboration then plays a big role here. We’re intentional about aligning individual growth with upcoming opportunities so people are prepared, challenged, and positioned to succeed because they’re interested or passionate about the work.”
Q: Which Lane Four values resonate with you most, and how do they show up in your work?
Tatiane: “Do Good Work stands out for me. It’s about putting out the best solution and deliverable for our clients, no matter the obstacles. I stay integrated with team leads on riskier or newer projects to make sure we’re delivering quality work.
I define success as delivering thoughtful solutions and building trusted relationships that go beyond service agreements. When clients trust the team, we become trusted partners and help support forward-looking conversations and strategy, that’s a measurable impact for both the client and Lane Four.”
Q: What advice would you give to someone starting in delivery or aiming for leadership?
Tatiane: “Take your time, learn the skills, and be open to failure. Communicate upwards and be resourceful. Leadership at Lane Four isn’t just about delivering work, it’s about being human, building relationships, and integrating with the client’s team.
Support your peers, stay curious, and be willing to stretch into new challenges. That’s how you grow here.”
Q: What are you looking forward to in the year ahead?
Tatiane: “I’m excited about new technologies and projects, especially AI and RCA. Many of our team members are experts in existing clouds, so this is an opportunity to stretch, learn, and apply their skills in new ways.
Enabling the team in a fast-changing environment comes down to exposure, hands-on practice, and continuous communication. Lunch-and-learns, company days, and project experiences all help keep the team confident and capable.”
Tatiane’s day-to-day work reflects what delivery looks like at Lane Four when it’s grounded in trust, clarity, and a people-first mindset. Her focus on thoughtful execution, strong client relationships, and intentional team development highlights a culture where delivery isn’t just about getting work done, it’s about doing it well, together.
For clients, that means solutions that last. For the team, it means an environment built for growth, support, and meaningful impact.
If you’re curious about how a delivery team like this could help your business succeed, let’s chat and explore what we can achieve together.