Growth Marketer

About Lane Four

Lane Four is growing! We hope you will consider joining our amazing team of heroes!

We offer exciting career paths, flexible work arrangements, professional development, and competitive total rewards.

A Lane Four Team Member embodies…

WHO we are through the cornerstones of our Company Culture

Be Real
Be Human
Be Curious
Own It and Do Good Work, and

WHAT we believe – The following principles guide our decision making and every move we make

Empowerment
Mentorship
Accountability
Authenticity

How We Have Helped

We are known for delivery solutions that allow for high-growth SaaS companies to optimize critical sales operations processes at scale through our Salesforce and HubSpot consulting services.

We continue to build our list of clients while also expanding our own consulting, development and go-to-market teams.

We earned the 33rd spot out of the Top 100 GPTW Best Workplace in Canada (with 100 or less employees). We are also certified by Great Place to Work® Canada and were recognized as one of the Best Workplaces in Technology for 2024!

We are also pleased to share that we have placed #176on the 2023 Report on the Business ranking of Canada’s Top Growing Companies.

The Opportunity

We’re looking for an experienced Growth Marketer to join our team. In this newly created role, you will be responsible for managing and building out our digital channels including email, social, PPC, SEO and more. The ideal candidate will have solid experience developing, implementing, measuring, and optimizing digital marketing strategies across the customer journey. This is an exciting opportunity to make your mark on a growing tech company, and be a crucial part of a collaborative, creative, and friendly go-to-market team.

Responsibilities:

Lead the digital marketing strategy to drive conversion for new customer acquisition
Manage all digital marketing channels including email, social, PPC, SEO, conversational marketing, and more
Develop systems and processes around list segmentation and management in Salesforce/Hubspot
Develop and implement multi-channel demand generation and customer acquisition campaigns
Define and execute strategy to optimize and grow website conversions
Develop and manage reports and dashboards to track and drive digital ROI and KPIs
Build and manage digital marketing budget aligned with Lane Four Highroad’s strategic goals
Work collaboratively across marketing, ops and sales teams to ensure all marketing programs, CRM efforts and content are supported by digital media efforts
Manage one direct report

What you’ll bring:

3-5 years growth marketing experience; B2B SaaS startup experience preferred
Highly collaborative, flexible, and able to juggle priorities and switch gears quickly
Proficient in the following areas:
- Email marketing
- SEO/SEM/PPC
- Google Ads
- Social advertising (LinkedIn)
- Tools: Salesforce, Hubspot, Wordpress (Elementor), SEMrush, and other martech tools

What we offer:

Competitive total rewards package
- Salary
- 5% RRSP Match program
- Health Spending Account
Flexible work environment: ability to work remotely or in our downtown Toronto office
Ongoing professional development opportunities
Equipment required to work effectively from home (laptop, monitor, etc.)

Lane Four is an equal opportunity employer.

Does this sound like you?

Please send your application to careers@lanefour.com.