Growth Marketer

About Lane Four

Lane Four is growing! We hope you will consider joining our amazing team of heroes!

We offer exciting career paths, flexible work arrangements, professional development, and competitive total rewards. 

A Lane Four Team Member embodies…

WHO we are through the cornerstones of our Company Culture

  • Be Real
  • Be Human
  • Be Curious
  • Own It and Do Good Work


WHAT we believe – The following principles guide our decision making and every move we make

  • Empowerment
  • Mentorship
  • Accountability
  • Authenticity

How We Have Helped

Lane Four specializes in optimizing and scaling go-to-market operations on Salesforce, HubSpot, and adjacent technologies. We deliver both strategic insights and actionable plans to drive success across critical revenue operations at scale, empowering tech-enabled B2B companies across industries such as high tech/SaaS, financial services and fintech, manufacturing, and digital/media. As we continue to grow our client base, we’re also expanding our consulting, development, and go-to-market teams to better serve their needs.

We’re proud to have earned the 23rd spot on the Top 100 Best Workplaces in Canada (100 or fewer employees) list, and we’re Great Place to Work® Canada certified, having also been recognized as one of the Best Workplaces in Technology for 2026/2027!

Additionally, Lane Four was recognized on the 2025 Report on Business list of Canada’s Top Growing Companies, ranking No. 113 overall and No. 139 within the Consulting category.

The Opportunity

We’re looking for an experienced Growth Marketer to join our team. In this newly created role, you will be responsible for managing and building out our digital channels including email, social, PPC, SEO and more. The ideal candidate will have solid experience developing, implementing, measuring, and optimizing digital marketing strategies across the customer journey. This is an exciting opportunity to make your mark on a growing tech company, and be a crucial part of a collaborative, creative, and friendly go-to-market team.

Responsibilities:

  • Lead the digital marketing strategy to drive conversion for new customer acquisition
  • Manage all digital marketing channels including email, social, PPC, SEO, conversational marketing, and more
  • Develop systems and processes around list segmentation and management in Salesforce/Hubspot
  • Develop and implement multi-channel demand generation and customer acquisition campaigns
  • Define and execute strategy to optimize and grow website conversions
  • Develop and manage reports and dashboards to track and drive digital ROI and KPIs
  • Build and manage digital marketing budget aligned with Lane Four Highroad’s strategic goals
  • Work collaboratively across marketing, ops and sales teams to ensure all marketing programs, CRM efforts and content are supported by digital media efforts
  • Manage one direct report

What you’ll bring:

  • 3-5 years growth marketing experience; B2B SaaS startup experience preferred
  • Highly collaborative, flexible, and able to juggle priorities and switch gears quickly
  • Proficient in the following areas:
    • Email marketing
    • SEO/SEM/PPC
    • Google Ads
    • Social advertising (LinkedIn)
    • Tools: Salesforce, Hubspot, Wordpress (Elementor), SEMrush, and other martech tools

What we offer:

  • Competitive total rewards package
    • Salary
    • 5% RRSP Match program
    • Health Spending Account
  • Flexible work environment: ability to work remotely or in our downtown Toronto office
  • Ongoing professional development opportunities
  • Equipment required to work effectively from home (laptop, monitor, etc.)

Lane Four is an equal opportunity employer.

View All Current Openings

Does this sound like you?

Please send your application to careers@lanefour.com.