Helping Revenue Heroes Do More With Less

Optimize and scale your go-to-market processes in Salesforce with the support of operations experts.

Lane Four accent image circles

55+

Salesforce & RevOps experts

100s

of high-growth companies

$5B+

in funding raised by Lane Four clients

Helping Revenue Heroes Do More With Less

Lane Four is a boutique consulting firm that helps optimize and scale go-to-market operations in Salesforce and HubSpot. With a flexible, lean, and customized approach, we’re part of your operations team when and how you need us to be. Our team of HubSpot and Salesforce consultants, administrators, architects, developers, project managers, and operations experts share one goal: to make you a Revenue Hero at your company. Certified and with deep expertise in B2B go-to-market best practices and trends, our team is ready to help you tackle the challenges of growing your business.

How can we help?

Check out our list of services below to see how we can help you take your business to the next level.

Go-to-Market Framework

From marketing automation, to enrichment, to routing, to sales engagement tools, we’ll build you a data framework that works at scale.

Sales Automation

Automate critical functions in your sales process, including document and signature management, CPQ, and the contract lifecycle.

Billing & Financials

Integrate your billing system with Salesforce for maximum efficiency.. We work with leading tools including CPQ Billing, Zuora, FinancialForce, and more.

Integrations

Get end-to-end support for your integrations. Whether out-of-the-box, third party, or custom-built, we’ll implement the best solution for you.

Customer Management

Make your account management, customer success, and customer support processes more efficient with automation.

Custom Development

Our highly trained Salesforce developers, architects, and engineers can build any solution to tailor Salesforce to your business needs.

More of our professional services include:

Sales Ops

Sales Cloud & Sales Hub Operations

Salesforce CPQ

Salesforce Billing

Data Enrichment

Sales Engagement

Marketing Ops

Marketing Hub Operations

Marketing Automation & Lead Capture

Complex Product Integrations

RevOps

Service Cloud & Service Hub Operations

Revenue Cloud Operations

Tech Stack Tune-Up

End-to-end Salesforce Implementation

CRM and Data Migration

Systems Audit & Monitoring

Best Practices

Improving User Adoption

User Training Sessions

Customer Success Team Support

Hybrid Development

Certinia Implementation

We work with companies of varying sizes

We work with companies of varying sizes

For tips, tools, & ideas for ops check out out our latest blog posts!

Apex CPU Time Limit Exceeded? Here's What to Do Next.

Apex CPU Time Limit Exceeded? Here's What to Do Next.

How to diagnose and fix exceeding Apex CPU Time Limit in Salesforce. Narrow down your investigation by conducting an audit…
Mentorship Matters: A Conversation with Carrie Wilks, Chief People Officer at Lane Four

Mentorship Matters: A Conversation with Carrie Wilks, Chief People Officer at Lane Four

On “Reach as high as you can day,” we celebrate the idea of pushing ourselves to expand our horizons, reach…
Nutrition for Focus & Sustained Energy at Work: Tips for Busy Professionals and Organizations

Nutrition for Focus & Sustained Energy at Work: Tips for Busy Professionals and Organizations

Hey there fellow busy professionals! We know how it is – the long hours in front of our computer screens,…
Salesforce CPQ: Is it the right time and what does this mean for my business?

Salesforce CPQ: Is it the right time and what does this mean for my business?

Salesforce CPQ is a powerful tool that can help businesses streamline their sales process and improve the accuracy and efficiency…

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Hero's Toolbox

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