Helping Revenue Heroes Do More With Less
Optimize and scale your go-to-market processes in Salesforce with the support of operations experts.

55+
Salesforce & RevOps experts
100s
of high-growth companies
$5B+
in funding raised by Lane Four clients
Helping Revenue Heroes Do More With Less
Lane Four is a boutique consulting firm that helps optimize and scale go-to-market operations in Salesforce and HubSpot. With a flexible, lean, and customized approach, we’re part of your operations team when and how you need us to be. Our team of HubSpot and Salesforce consultants, administrators, architects, developers, project managers, and operations experts share one goal: to make you a Revenue Hero at your company. Certified and with deep expertise in B2B go-to-market best practices and trends, our team is ready to help you tackle the challenges of growing your business.
How can we help?
Check out our list of services below to see how we can help you take your business to the next level.
Go-to-Market Framework
From marketing automation, to enrichment, to routing, to sales engagement tools, we’ll build you a data framework that works at scale.
Sales Automation
Automate critical functions in your sales process, including document and signature management, CPQ, and the contract lifecycle.
Billing & Financials
Integrate your billing system with Salesforce for maximum efficiency.. We work with leading tools including CPQ Billing, Zuora, FinancialForce, and more.
Integrations
Get end-to-end support for your integrations. Whether out-of-the-box, third party, or custom-built, we’ll implement the best solution for you.
Customer Management
Make your account management, customer success, and customer support processes more efficient with automation.
Custom Development
Our highly trained Salesforce developers, architects, and engineers can build any solution to tailor Salesforce to your business needs.
More of our professional services include:
Sales Ops
Sales Cloud & Sales Hub Operations
Salesforce CPQ
Salesforce Billing
Data Enrichment
Sales Engagement
Marketing Ops
Marketing Hub Operations
Marketing Automation & Lead Capture
Complex Product Integrations
RevOps
Service Cloud & Service Hub Operations
Revenue Cloud Operations
Tech Stack Tune-Up
End-to-end Salesforce Implementation
CRM and Data Migration
Systems Audit & Monitoring
Best Practices
Improving User Adoption
User Training Sessions
Customer Success Team Support
Hybrid Development
Certinia Implementation
We work with companies of varying sizes









We work with companies of varying sizes










For tips, tools, & ideas for ops check out out our latest blog posts!
Apex CPU Time Limit Exceeded? Here's What to Do Next.
Mentorship Matters: A Conversation with Carrie Wilks, Chief People Officer at Lane Four
Nutrition for Focus & Sustained Energy at Work: Tips for Busy Professionals and Organizations
Salesforce CPQ: Is it the right time and what does this mean for my business?

Get Into the Revenue
Hero's Toolbox
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