Why Salesforce is Your Most Valuable ABM Tool

Salesforce and ABM are a natural fit. Understanding the power of Salesforce’s matching rules and flow designer will help you make smarter choices about which tools to add to your stack.

Why Leads Matter to Your ABM Strategy

In part 1 of this post, we’ll review why leads matter to your ABM strategy. In part 2, we’ll discuss a key problem with account-based marketing, and why using leads is the solution to this issue. So, why use leads? A lot of the time, ABM strategies are employed with the idea of using accounts […]