7 Things to Know If You’re Preparing for the Salesforce Revenue Cloud Consultant Certification
CPQ knowledge helps with the Revenue Cloud Architect exam, but it is not enough. Learn practical RCA exam insights on flows, settings, APIs, and context.
How a Leading Canadian Fintech Company Eliminated Salesforce Storage Overages and Restored Platform Performance with Data 360
Discover how a leading fintech company restored Salesforce performance and user trust by replacing data overload with an access layer, prioritizing visibility with Data 360 (formerly Data Cloud).
ApexGuru: The Salesforce Code Insight You’re Probably Not Using (But Should Be)
ApexGuru Insights has been helping Salesforce teams cut through noisy code warnings for years. Here’s a reminder of how it highlights what really improves org performance.
How Trust Is Built Across Your Revenue Engine
Trust in RevOps isn’t just about clean dashboards or accurate forecasts. Learn how trust is built (and broken) across people, process, technology, and data inside the revenue engine.
Why Agentforce World Tour Toronto Was a Natural Place to Start 2026
Discover why Lane Four kicked off 2026 at Agentforce World Tour and why it was a perfect opportunity to reintroduce themself as trusted RevOps partners, sharing real AI use cases, client learnings, and what’s next for this year.
AI Maturity and the Impact of Increased Autonomy
Discover how AI can shape your GTM system’s efficiency, scalability, and trust through multi-level AI maturity and learn how leading organizations plan, govern, and grow their AI capabilities with confidence.
Why Yesterday Was the Perfect Time to Double Down on RevOps Discipline
Why now is the time to reinforce RevOps discipline. Learn how hidden friction erodes pipeline performance and how revenue leaders can restore visibility, speed, and scale.
What Forward-Thinking Admins Are Prioritizing in 2026 (In Our Opinion)
In 2026, Salesforce admins are strategic operators, not just builders. Learn which skills leaders value most, from AI literacy and technical depth to communication and business impact.
Lane Four Recognized as a Salesforce Summit Tier Partner
Canadian RevOps Consultancy, Lane Four, Joins Top Tier of Global Salesforce Partners, Reinforcing Leadership in Technical Delivery and Strategic Growth Enablement