How Trust Is Built Across Your Revenue Engine

Trust in RevOps isn’t just about clean dashboards or accurate forecasts. Learn how trust is built (and broken) across people, process, technology, and data inside the revenue engine.
Why Agentforce World Tour Toronto Was a Natural Place to Start 2026

Discover why Lane Four kicked off 2026 at Agentforce World Tour and why it was a perfect opportunity to reintroduce themself as trusted RevOps partners, sharing real AI use cases, client learnings, and what’s next for this year.
Why Yesterday Was the Perfect Time to Double Down on RevOps Discipline

Why now is the time to reinforce RevOps discipline. Learn how hidden friction erodes pipeline performance and how revenue leaders can restore visibility, speed, and scale.
Lane Four Recognized as a Salesforce Summit Tier Partner

Canadian RevOps Consultancy, Lane Four, Joins Top Tier of Global Salesforce Partners, Reinforcing Leadership in Technical Delivery and Strategic Growth Enablement
Agentforce World Tour: See How Intelligent Agents Can Work for You

Lane Four’s returning to Agentforce World Tour Toronto 2026 and the team’s ready to chat! Discover how multi-level intelligent agents can support your revenue operations.
Agentforce Vibes: A New Layer of Intelligence for Salesforce Development

Discover how Agentforce Vibes accelerates Salesforce development, surfaces ambiguity, and helps teams focus on strategic decisions with confidence.
A Day in the Life: Director of Delivery at Lane Four

Step inside a day in the life of Lane Four’s Director of Delivery and see how our team combines strategic planning, hands-on expertise, and client-first collaboration to deliver thoughtful, impactful solutions.
Why Breaking Work Into Bite-Sized Challenges Builds Smarter RevOps Teams

Break complex GTM work into small tests that reveal risks, improve forecasting, and strengthen your RevOps team.
Chrome Extensions to Give You That Extra Daily Boost in Salesforce

Discover the Chrome extensions our Salesforce experts actually use to work faster, cut everyday errors, and boost trust in your data and deployments.