Slack: Why It Isn’t Just a Chat Tool Anymore
Slack is no longer just chat. Discover how its latest Salesforce features are helping teams boost efficiency, adoption, and revenue confidence.
So You’re Trying to Make the Decision on Tech Investments…How Would You Prioritize?
Learn how to prioritize tech investments for your team so your stack drives positive adoption and real ROI.
Redefining the SDR Role: What Revenue Leaders Need to Expect in an AI-First World
This AI-first world is pushing SDRs to start thinking differently. See what revenue leaders must change now to protect pipeline, sharpen forecasts, and drive measurable growth.
Sales and Marketing Aren’t Just Top of Funnel: How They Shape the Entire GTM Motion
Discover how sales and marketing can drive revenue across the entire GTM motion and learn how Lane Four helps leaders optimize Salesforce for growth.
Experience Cloud Fix-It List: 5 Common Pitfalls and How to Avoid Them
Avoid costly Experience Cloud mistakes. Discover the top 5 pitfalls that can derail adoption, data flow, and scalability and how to prevent them.
People Before Platforms: How Culture Drives Real Technology Adoption
Stop letting poor adoption stall your Salesforce rollouts. Lane Four shows how people-first strategies help teams use technology to drive real GTM results.
Building an Architect Mindset From the Beginning
Making the call on a quick fix versus a longterm solution that can scale? Lane Four shows how adopting an architect mindset early keeps Salesforce systems future-ready.
Dreamforce ‘25 Starts Tomorrow…Who’s Ready?
Dreamforce is here, and Lane Four is ready. From reconnecting with partners to chasing those “aha” moments, we’re sharing what we’re most excited about this year.
Lane Four’s POV on GTM Tech Stack Integrations: What Actually Works
Stop letting your GTM tech stack slow you down Lane Four shows which Salesforce integrations actually work and why your team will thank you