Lane Four Recognized as a Salesforce Summit Tier Partner
Canadian RevOps Consultancy, Lane Four, Joins Top Tier of Global Salesforce Partners, Reinforcing Leadership in Technical Delivery and Strategic Growth Enablement
Agentforce World Tour: See How Intelligent Agents Can Work for You
Lane Four’s returning to Agentforce World Tour Toronto 2026 and the team’s ready to chat! Discover how multi-level intelligent agents can support your revenue operations.
Agentforce Vibes: A New Layer of Intelligence for Salesforce Development
Discover how Agentforce Vibes accelerates Salesforce development, surfaces ambiguity, and helps teams focus on strategic decisions with confidence.
A Day in the Life: Director of Delivery at Lane Four
Step inside a day in the life of Lane Four’s Director of Delivery and see how our team combines strategic planning, hands-on expertise, and client-first collaboration to deliver thoughtful, impactful solutions.
Why Breaking Work Into Bite-Sized Challenges Builds Smarter RevOps Teams
Break complex GTM work into small tests that reveal risks, improve forecasting, and strengthen your RevOps team.
Chrome Extensions to Give You That Extra Daily Boost in Salesforce
Discover the Chrome extensions our Salesforce experts actually use to work faster, cut everyday errors, and boost trust in your data and deployments.
How Gamifying Problem Solving Keeps GTM Teams Agile
Learn how regular simulation-based problem solving with your teams reduces risk, increases GTM agility, and builds forecast confidence inside complex technical environments.
What Revenue Leaders Need to Ask Before Trusting AI Forecasting
AI forecasting can improve revenue predictability, but only if leaders ask the right questions and validate data. Learn how to trust your forecasts. AI forecasts can feel like a co-pilot in your revenue engine, but are you steering or just following?
Data-Driven Business Development: Why Smarter Targeting Beats Hiring More SDRs
Why hiring more SDRs isn’t the pipeline fix it might seem to be at first. Learn how smarter targeting, better data design, and operational alignment can drive more revenue with fewer touches.