Operations
Experts Who Create Revenue Heroes

Optimize and scale your go-to-market processes in Salesforce and HubSpot with the support of operations experts.

Lane Four accent image circles

High-growth companies rely on Lane Four Consulting because we have the resources and relationships needed to successfully navigate the ever-changing B2B world.

We help optimize and scale critical operations in Salesforce and HubSpot. Our team is always working to empower our partners and clients with better insights, more transparent metrics, fewer missed sales and a boost in revenue. We are an organization that values good work and good people. We have a team of HubSpot and Salesforce consultants, administrators, architects, developers, project managers, and operations experts who share one goal: to make you a Revenue Hero at your company.

55+

Salesforce & RevOps experts

100s

of high-growth companies

$5B+

in funding raised by Lane Four clients

Meet our Founder and CEO

Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.

Meet our Founder and CEO

Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.

Our Story

2013
Lane Four Consulting was founded
2013
2014-2016
Lane Four clients raise $166M, with median funding of 19M
2014-2016
2017
Lane Four Highroad launched on Salesforce AppExchange
2017
2019
Lane Four named Canada’s 195th Fastest Growing Company
2019
2020
Listed as Top 4 specialized provider of Lead-to-Account matching & routing by TOPO
2020
2021
Real-Time team grows to 50
2021
2014-2021
Lane Four clients raise $5B+, with median funding of $25M
2014-2021
2022
Lane Four Highroad acquired by the biggest player in the game, with an amazing opportunity to think about where we were going to shift our focus to as a consulting practice
2022
2023
Consulting - this chapter is just the beginning! With a new revenue and marketing team, it’s time to get excited about the road ahead!
2023

Hear from our Lane Fourians

Looking to join a passionate and collaborative team that focuses on our clients and employees?

We believe that the key to our success lies in our people, and we are committed to providing our employees with the support and resources they need to excel in their roles. Check out our current openings and unlock your potential by applying now!