Operations
Experts Who Create Revenue Heroes
Optimize and scale your go-to-market processes in Salesforce and HubSpot with the support of operations experts.
High-growth companies rely on Lane Four Consulting because we have the resources and relationships needed to successfully navigate the ever-changing B2B world.
We help optimize and scale critical operations in Salesforce and HubSpot. Our team is always working to empower our partners and clients with better insights, more transparent metrics, fewer missed sales and a boost in revenue.
We are an organization that values good work and good people. We have a team of HubSpot and Salesforce consultants, administrators, architects, developers, project managers, and operations experts who share one goal: to make you a Revenue Hero at your company.
55+
Salesforce & RevOps experts
100s
of high-growth companies
$5B+
in funding raised by Lane Four clients
Meet our Founder and CEO
Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.
Meet our Founder and CEO
Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.
Our Story
Lane Four Consulting was founded
Lane Four clients raise $166M, with median funding of 19M
Lane Four Highroad launched on Salesforce AppExchange
Lane Four named Canada’s 195th Fastest Growing Company
Listed as Top 4 specialized provider of Lead-to-Account matching & routing by TOPO
Real-Time team grows to 50
Lane Four clients raise $5B+, with median funding of $25M
Lane Four Highroad acquired by the biggest player in the game, with an amazing opportunity to think about where we were going to shift our focus to as a consulting practice
Consulting—this chapter is just the beginning! With a new revenue and marketing team, it’s time to get excited about the road ahead!
Partnering with VSS allows Lane Four to assess our strengths and formalize our evolution as Digital Transformation Specialists with a focus on full revenue architecture
Hear from our Lane Fourians
During my time at Lane Four, I have been fortunate enough to experience extraordinary career growth. The company's "Be Curious" mindset and our multifaceted team have enabled me to manage not only one product stream but also a wide range of projects and technologies. Working alongside my diverse colleagues, I am continuously learning from each individual and expanding my knowledge base.
Tatiane SensiniDirector of Delivery 
Lane Four truly is a great place to work. Even though the company’s embraced a remote working model since inception, it's so nice to have a gorgeous, well stocked and inviting office for those that want to come in.
Our clients are always serving up new and exciting challenges to tackle, which allows me to remain deeply engaged and fulfilled and as a result, provide me with a real sense of accomplishment at the end of each day.
Tom LongJunior Solutions Architect 
The leadership team is committed to providing opportunities for professional growth, and I am grateful for the mentorship and guidance that’s enabled me to take on new challenges and truly align my passion for creativity to the next level. The team's supportive and encouraging nature makes for a fantastic work environment, and I am proud to be a part of it. I have so much gratitude towards the Lane Four team for investing in my career and helping me achieve my goals!
Lyza-Jane DeVeraMarketing Associate 
Working on the sales team at Lane Four has been one of the most rewarding experiences of my career. Everyone really wants to see each other succeed and will do what they can to help. I’ve learned and grown so much professionally in such a short amount of time due to the company culture. I’m very proud to say I work here!
Salvatore DalleyAccount Executive 
During my time at Lane Four, I have been fortunate enough to experience extraordinary career growth. The company's "Be Curious" mindset and our multifaceted team have enabled me to manage not only one product stream but also a wide range of projects and technologies. Working alongside my diverse colleagues, I am continuously learning from each individual and expanding my knowledge base.
Tatiane SensiniDirector of Delivery
Lane Four truly is a great place to work. Even though the company’s embraced a remote working model since inception, it's so nice to have a gorgeous, well stocked and inviting office for those that want to come in.
Our clients are always serving up new and exciting challenges to tackle, which allows me to remain deeply engaged and fulfilled and as a result, provide me with a real sense of accomplishment at the end of each day.
Tom LongSr. Salesforce Consultant
Working at Lane Four has been a truly fantastic experience, even in the midst of the pandemic. The company's unwavering commitment to the health and well-being of each team member has provided a sense of stability that I never thought possible. Moreover, the support, kindness, and encouragement of my colleagues have allowed me to do some of the best work of my career. I am grateful for this opportunity and excited to continue being a part of the Lane Four team.
Micah LindoQA Technician 
The leadership team is committed to providing opportunities for professional growth, and I am grateful for the mentorship and guidance that’s enabled me to take on new challenges and truly align my passion for creativity to the next level. The team's supportive and encouraging nature makes for a fantastic work environment, and I am proud to be a part of it. I have so much gratitude towards the Lane Four team for investing in my career and helping me achieve my goals!
Lyza-Jane DeVeraMarketing Associate
Looking to join a passionate and collaborative team that focuses on our clients and employees?
We believe that the key to our success lies in our people, and we are committed to providing our employees with the support and resources they need to excel in their roles. Check out our current openings and unlock your potential by applying now!
