Toronto, ON, January 7, 2025 – As a strong finish to a milestone year, Lane Four has been recognized as a Salesforce Summit Tier Partner; the highest level within Salesforce’s Consulting Partner Program. This recognition reflects our consistent ability to deliver complex Salesforce solutions and transformative revenue operations strategies, powered by a full-stack RevOps approach that unites technical excellence with business insight.
What Summit Tier Means
Salesforce’s Consulting Partner Program includes several tiers that recognize partners based on their expertise, certifications, customer success, and overall impact within the Salesforce ecosystem. Summit Tier is currently the highest level, reflecting consistent excellence in delivery, deep technical and strategic capabilities, and a strong track record of client success. This designation places Lane Four among Salesforce’s most trusted and proven consulting relationships worldwide.
Salesforce Is a Platform for Scalable Growth…When It’s Done Right
We don’t just see Salesforce as a CRM, but as a catalyst for scale. We bring this mindset to every engagement, designing systems that align with real-world business goals. Whether it’s reducing operational tech debt, streamlining GTM processes, or enabling more confident forecasting, our focus is on delivering solutions that drive predictable, repeatable growth.
Our Summit Tier status affirms not only our credentials, but also our ability to operate as true strategic partners inside the Salesforce ecosystem.
Why Lane Four? A Full-Stack Revenue Operations Firm
Lane Four brings a unique blend of technical depth and strategic vision to every Salesforce initiative. Our 150+ Salesforce certifications span the core Clouds, as well as Revenue Cloud, Data Cloud, Agentforce, and more. But what sets us apart is how we connect that expertise to RevOps architecture, helping high-growth teams design, build, and scale systems that grow with them.
While proudly Canadian born, Lane Four has long operated across borders. With the acquisition of U.S.-based NuAge Experts in 2025, Lane Four deepened its Salesforce bench and expanded its team across key North American hubs, offering proximity, scale, and shared expertise to clients across the U.S. and internationally.
You’ll also find our strategic edge in specialized markets. Lane Four set a national benchmark by supporting the first live Salesforce Agent in Canada, and today, supports the country’s most active Agentforce user. Our leadership in Agentforce adoption positions us uniquely as AI-first partners for companies investing in automation, customer experience, and intelligent operations.
A Growth Story Rooted in Relationships
Lane Four’s rise to Summit status was built on building trusted relationships with partners and a track record of high-impact delivery. As companies shifted toward leaner operational teams over the last five years, Lane Four became the go-to strategic partner for RevOps and Salesforce expertise, often replacing or complementing in-house teams. Much of the firm’s growth has been organic, driven by client referrals, building relationships, staying active within the Salesforce ecosystem and communities, expanding consulting scopes and practices, and the trust that comes from delivering on every engagement.
In 2025, Lane Four ranked among Canada’s Top Growing Companies for the fifth time, and closed a major investment from VSS Capital Partners to accelerate expansion, invest in innovation, and scale its values-driven culture.
What This Means for Clients
The Summit Tier status goes beyond the badge. It’s a signal of excellence and reliability. Clients working with Lane Four can expect:
- Full-stack RevOps strategy: Connecting Salesforce with business strategy, data infrastructure, and GTM alignment
- Technical depth across clouds and adjacent tech: Over 150 certifications spanning core Clouds, Revenue Cloud, Data Cloud, Agentforce, Integrations, and more
- Outcomes over outputs: A focus on long-term enablement, adoption, and ROI; not just implementation
With an averaged 4.8 client satisfaction rating, Lane Four continues to build lasting relationships rooted in trust, results, and consistency.
While Summit Tier recognition is a meaningful milestone, the real measure of our work lies in the outcomes we create for our clients and partners. Thoughtful configuration, disciplined processes, and integrated data aren’t just technical details; they’re the foundation for confident forecasting, reduced friction, and scalable, predictable growth. That’s not just what we deliver. It’s what we stand for.