ABM Metrics Mini Guide

Learn how to effectively measure your ABM efforts in Salesforce.

Better Data, Better Decisions

Review key considerations for getting Salesforce ABM ready, including information around target accounts, intent data, engagement, attribution, and more.

Account-Based Reporting

Learn about the 4 key reporting pillars for account-based marketing in Salesforce.

Common ABM Metrics

Learn some common account-based metrics for intent, engagement, meetings, and opportunities.

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Sales/GTM Operations Partner, Andreessen Horowitz

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