Business Development
So You’re Trying to Make the Decision on Tech Investments…How Would You Prioritize?
Learn how to prioritize tech investments for your team so your stack drives positive adoption and real ROI.
Salesforce Admin
Tips and tricks for building your Salesforce expertise.
Agentforce
Lane Four’s Top Takeaways from Dreamforce ’25
Discover our top takeaways from Dreamforce 2025; from real-world AI adoption to in-person connections that prove the Salesforce ecosystem is stronger than ever.
Revenue Ops
Experience Cloud Fix-It List: 5 Common Pitfalls and How to Avoid Them
Avoid costly Experience Cloud mistakes. Discover the top 5 pitfalls that can derail adoption, data flow, and scalability and how to prevent them.
Business Development
People Before Platforms: How Culture Drives Real Technology Adoption
Stop letting poor adoption stall your Salesforce rollouts. Lane Four shows how people-first strategies help teams use technology to drive real GTM results.
Agentforce
How AI-Powered Prospecting Can Deliver Real Pipeline Results
Discover how AI-powered Agentforce SDR can boost pipeline results and save SDRs time.
Revenue Ops
Building a Cohesive GTM Tech Stack: How to Stop Paying for Tools That Don’t Work Together
Too many GTM stacks waste budget and stall adoption. If your tools are bloated, not being used effectively, or aren’t fit to scale with your company, the best time to start optimizing is yesterday,
Salesforce Admin
Building an Architect Mindset From the Beginning
Making the call on a quick fix versus a longterm solution that can scale? Lane Four shows how adopting an architect mindset early keeps Salesforce systems future-ready.
News
Dreamforce ‘25 Starts Tomorrow…Who’s Ready?
Dreamforce is here, and Lane Four is ready. From reconnecting with partners to chasing those “aha” moments, we’re sharing what we’re most excited about this year.
Agentforce
Will Agentforce Be Ready to Replace Sales People By 2026?
Agentforce promises speed and automation, but without strong RevOps it creates chaos. Find out how to make AI work for your sales team.