Salesforce Admin

Tips and tricks for building your Salesforce expertise.

Agentforce

Lane Four’s Top Takeaways from Dreamforce ’25

Discover our top takeaways from Dreamforce 2025; from real-world AI adoption to in-person connections that prove the Salesforce ecosystem is stronger than ever.

Revenue Ops

Experience Cloud Fix-It List: 5 Common Pitfalls and How to Avoid Them

Avoid costly Experience Cloud mistakes. Discover the top 5 pitfalls that can derail adoption, data flow, and scalability and how to prevent them.

Business Development

People Before Platforms: How Culture Drives Real Technology Adoption

Stop letting poor adoption stall your Salesforce rollouts. Lane Four shows how people-first strategies help teams use technology to drive real GTM results.

Agentforce

How AI-Powered Prospecting Can Deliver Real Pipeline Results

Discover how AI-powered Agentforce SDR can boost pipeline results and save SDRs time.

Revenue Ops

Building a Cohesive GTM Tech Stack: How to Stop Paying for Tools That Don’t Work Together

Too many GTM stacks waste budget and stall adoption. If your tools are bloated, not being used effectively, or aren’t fit to scale with your company, the best time to start optimizing is yesterday,

Salesforce Admin

Building an Architect Mindset From the Beginning

Making the call on a quick fix versus a longterm solution that can scale? Lane Four shows how adopting an architect mindset early keeps Salesforce systems future-ready.

News

Dreamforce ‘25 Starts Tomorrow…Who’s Ready?

Dreamforce is here, and Lane Four is ready. From reconnecting with partners to chasing those “aha” moments, we’re sharing what we’re most excited about this year.