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The Salesforce and RevOps Stories of 2025 and What They Mean for 2026
Discover the biggest Salesforce and RevOps shifts of 2025 and what revenue leaders must do in 2026 to scale with confidence, clarity, and control.
News
Stay up to date with the latest Lane Four news.
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What You Can Do Now to Start Prepping Your RevOps for 2026
As 2025 wraps, it’s time to audit the health of your revenue engine. Here’s how to prep your RevOps now so you can scale faster, forecast better, and avoid costly delays in 2026.
News
Why CPQ Logic Doesn’t Map Cleanly to RCA
Migrating from CPQ to RCA is not a lift and shift. Learn why RCA exposes hidden rules debt and how a model-first approach creates scalable, predictable pricing.
Customer Stories
Driving Pipeline Growth with a Structured Outbound Playbook
How a carefully designed and structured outbound playbook helped a high-growth healthtech company generate pipeline, boost deal sizes, and give leadership predictable revenue visibility.
News
Stage to Strategy: Turning Industry Event Energy into Revenue-Ready Pipeline
Industry events and strategic engagements spark energy, but does your revenue system turn it into pipeline? Discover how structure, context, and ownership drive event ROI.
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Slack: Why It Isn’t Just a Chat Tool Anymore
Slack is no longer just chat. Discover how its latest Salesforce features are helping teams boost efficiency, adoption, and revenue confidence.
Agentforce
Lane Four’s Top Takeaways from Dreamforce ’25
Discover our top takeaways from Dreamforce 2025; from real-world AI adoption to in-person connections that prove the Salesforce ecosystem is stronger than ever.
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Dreamforce ‘25 Starts Tomorrow…Who’s Ready?
Dreamforce is here, and Lane Four is ready. From reconnecting with partners to chasing those “aha” moments, we’re sharing what we’re most excited about this year.
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Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting