Business Development
So You’re Trying to Make the Decision on Tech Investments…How Would You Prioritize?
Learn how to prioritize tech investments for your team so your stack drives positive adoption and real ROI.
Business Development
Agentforce
Redefining the SDR Role: What Revenue Leaders Need to Expect in an AI-First World
This AI-first world is pushing SDRs to start thinking differently. See what revenue leaders must change now to protect pipeline, sharpen forecasts, and drive measurable growth.
Business Development
Sales and Marketing Aren’t Just Top of Funnel: How They Shape the Entire GTM Motion
Discover how sales and marketing can drive revenue across the entire GTM motion and learn how Lane Four helps leaders optimize Salesforce for growth.
Agentforce
Lane Four’s Top Takeaways from Dreamforce ’25
Discover our top takeaways from Dreamforce 2025; from real-world AI adoption to in-person connections that prove the Salesforce ecosystem is stronger than ever.
Business Development
People Before Platforms: How Culture Drives Real Technology Adoption
Stop letting poor adoption stall your Salesforce rollouts. Lane Four shows how people-first strategies help teams use technology to drive real GTM results.
Agentforce
Will Agentforce Be Ready to Replace Sales People By 2026?
Agentforce promises speed and automation, but without strong RevOps it creates chaos. Find out how to make AI work for your sales team.
Business Development
Firing Up The Revenue Engine: How to Set Goals, Scale Smart, and Align Teams
Struggling to meet revenue targets? Learn how to set realistic goals, optimize capacity planning, and invest in the right RevOps tools to drive sustainable growth.
Agentforce
Key Insights from Agentforce World Tour Toronto: Essential Lessons for a Successful Agentforce Implementation
Last week, Lane Four had the privilege of attending and sponsoring Salesforce’s Agentforce World Tour Toronto—and what an incredible day it was! From lively conversations
Business Development
Lane Four’s CEO Andrew Sinclair Shares Meaningful B2B Sales Insights at Growth Camp 2024
Growth Camp 2024 – The Globe and Mail. Breakout Session – B2B Growth Clinic: How to Source and Secure Long-Term Business Clients. Andrew Sinclair, Founder,