Salesforce Campaign Influence is Now Finally Customizable
Years ago, Salesforce released a feature called “Campaign Influence” with the promise of allowing you to track campaign ROI directly in Salesforce. Unfortunately, this feature didn’t get any roadmap attention and Salesforce stopped working on it for several years. The legacy campaign influence object wasn’t even in the API! One of the huge side benefits […]
When to Make the Leap to Salesforce CPQ
Salesforce already offers out-of-the-box product and price books. It works well, plus, the product selection interface is getting a makeover in the next release (according to a DreamForce session I attended.) However, if your organization has a complex pricing model and you want to drive proposals using Salesforce, your Salesforce rep might suggest switching to […]
To Kick Down the Door, Invest in Sales Enablement
A recent SalesTO gathering in Toronto focused on the topic of getting back to the enablement side of sales. If you’re a sales organization, this isn’t something that can be overlooked. If you want to achieve hockey-stick growth, you must invest in your enablement. Here were some takeaways from the event, which was moderated by […]