Salesforce Data Cloud Architecture: How It All Works
Data is flowing faster than ever before, and it’s only accelerating. With so much data at our fingertips, companies face a critical challenge: how to unify and leverage this information effectively. Yet, it’s not just about collecting data; it’s about building something meaningful with it, like seamless, personalized customer experiences. That’s where Salesforce Data Cloud […]
Don’t Get Left Behind: Why You Should Transition from Workflow Rules and Process Builder to Salesforce Flow…and Soon!
Alright folks, it’s time to shake things up and make the change. For years, Workflow Rules and Process Builder were the foundation of task automation in Salesforce—and for good reason. They simplified our work, and we proudly championed them to our clients as essential tools, but as with anything in tech, progress is inevitable. And […]
Salesforce Flow Tests: What Are The Limitations?
Explore the key limitations of Salesforce Flow Tests and learn how to improve your automation strategy by navigating common pitfalls. Discover Lane Four and Salesforce’s best practices to enhance testing, maximize Flow performance, and avoid errors in your automations.
Agentforce Has Landed—Let’s Go!
It’s been just over a month since the coveted Dreamforce’24 conference hosted by our friends at Salesforce. That being said, by now we’re sure this isn’t the first blog or article you might have stumbled across buzzing about the long awaited Agentforce. The wait is over, folks! As of today, Agentforce is officially generally available, […]
Lane Four’s CEO Andrew Sinclair Shares Meaningful B2B Sales Insights at Growth Camp 2024
Growth Camp 2024 – The Globe and Mail. Breakout Session – B2B Growth Clinic: How to Source and Secure Long-Term Business Clients. Andrew Sinclair, Founder, Lane Four is joined by Sari Abdo, Co-founder and CEO, hungerhub; Vala Afshar, Chief Digital Evangelist, Salesforce; and Jordan Chittley, Editor, Globe Drive, The Globe and Mail. “There’s no magic […]
Salesforce Revenue Cloud+ (previously Revenue Lifecycle Management): Could this be the new power tool for Revenue Cloud?
Discover the exciting potential of Salesforce Revenue Cloud+ (previously Revenue Lifecycle Management), the latest addition to the Revenue Cloud suite!
10 Common Salesforce Flow Mistakes Admins Should Avoid
Building Salesforce Flows is a must for every Admin these days, but let’s be honest—nailing it perfectly on the first try? Not always the case. Mistakes are part of the process, and honestly, we believe they’re where some of the best lessons come from. In many realistic cases—trust us, we’ve asked our own team of […]
Salesforce Flow Tests: Deploying with Confidence
Deploying Salesforce Flow tests isn’t about closing your eyes, hitting “go,” and crossing your fingers—it involves more than just (simply) transferring automations from a Sandbox environment to production. It’s about making sure every piece of the puzzle is in place, and does require careful planning and attention to detail. We’re taking the conversation about Salesforce […]
Lane Four Celebrates Recognition as One of Canada’s Top Growing Companies for 2024
Lane Four moves up to No.114 on The Globe and Mail’s sixth annual ranking of Canada’s Top Growing Companies
