Who Owns What? Untangling Org Structure After M&A
You’ve merged logos, but what about your sales and marketing teams, customer success reps, and the RevOps folks caught in the middle?
ARR Reporting Isn’t Broken: It’s Just Not Built for Scale
ARR is there and working…until you’re jumping through hoops to find an accurate figure. We explore how growing revenue complexity breaks traditional reporting, and why scaling means changing how you track it. No more duct-taped reports. Scalable ARR starts with the right system moves, from quote structure to contract lifecycle, and this is how to get there.
What’s Really Driving Your ARR Inaccuracy And How to Stop It
Even with a CPQ tool in place, accurate ARR reporting can still be a struggle. If your ARR lives in a spreadsheet, you’re not alone, but that manual math is costing more than you think. Here’s why complexity creeps in and how to catch it before your spreadsheets take over.
Why Establishing Metrics Matters for AI in Salesforce
Learn how to define meaningful metrics when rolling out AI tools like Agentforce in your Salesforce org. Because when your AI’s success criteria are clear, smarter support follows.
Why Is M&A Such A Pivotal Moment for RevOps?
When companies merge, RevOps is often an afterthought. But if you’re chasing synergy, clarity, and actual growth, you can’t afford to leave them out of the picture.
Salesforce Summer ’25 Release: Lane Four’s Expert Highlights
Summer has officially rolled in and so has the Salesforce Summer ’25 release. While most of the ecosystem rushed to hit “publish” on hot takes and feature rundowns, we hit pause. We dug in, tested things, and waited to see how these updates actually perform before giving you our take. At Lane Four, we focus […]
Agentforce World Tour Toronto 2025: Honest Takeaways from the Lane Four Team
We wrapped another World Tour this week and while the team expected the usual rhythm, this one hit a little differently. Not in a dramatic way, but in a way that made us pause and realize just how far our work has come since World Tour in December, especially with more Agentforce implementations (among other […]
A Leadership Perspective: The Impact of Territory Optimization and Segmentation
By Ahmed ChowdhuryVP, Foursight Why? If you type “Territory Segmentation” on a Google search and search for in-depth content behind this topic, the first few pages are dedicated towards product-specific solutions. To learn more, you go past their paywall. To get anything truly insightful, you usually have to dodge pop-ups, surrender your email, and practically […]
Getting Agentforce UI/UX Right
Learn how to design intuitive, user-friendly Agentforce UI/UX experiences in Salesforce that improve adoption, reduce friction, and drive real value from Agentforce AI interactions.