Dreamforce ‘25 Starts Tomorrow…Who’s Ready?
Dreamforce is here, and Lane Four is ready. From reconnecting with partners to chasing those “aha” moments, we’re sharing what we’re most excited about this year.
Will Agentforce Be Ready to Replace Sales People By 2026?
Agentforce promises speed and automation, but without strong RevOps it creates chaos. Find out how to make AI work for your sales team.
Lane Four’s POV on GTM Tech Stack Integrations: What Actually Works
Stop letting your GTM tech stack slow you down Lane Four shows which Salesforce integrations actually work and why your team will thank you
The Real Cost of Technical Debt and How It Limits Revenue Growth
Discover how technical debt in and out of Salesforce slows revenue growth and how Lane Four helps RevOps leaders turn cleanup into a strategy for scale.
Tech Has Culture Too: 5 Signals Revenue Leaders Shouldn’t Ignore When Evaluating a Partner or Building a Team
When technical or RevOps leaders assess a new consulting partner or evaluate internal hires, the first instinct is often to ask about the stack and their expertise. Are they Salesforce-native? What does their tooling look like? How tight is their automation? Can they actually scale a GTM motion without adding more complexity than clarity? It’s […]
Salesforce Winter ’26: Lane Four’s Practical Highlights
Lane Four’s expert take on the Salesforce Winter ’26 Release highlights. See the updates that are making a real difference for our own team of trailblazers.
5 Tips for Launching Your Salesforce Career from Experts Who Have Been There Too
Breaking into Salesforce can feel overwhelming, but every expert started somewhere. Get 5 expert-backed tips on certifications, networking, architecture, and business knowledge to set yourself up for success.
Lane Four Celebrates Another Year on Canada’s Top Growing Companies Ranking for 2025
Lane Four places No, #113 on The Globe and Mail’s seventh annual ranking of Canada’s Top Growing Companies and #139 in Consulting
5 Reasons Structured Change Management Drives Salesforce Success
New technology doesn’t always fail because of the product and features. See 5 reasons change management best practices drives Salesforce ROI, user adoption, and reporting accuracy.