Embracing AI: Our Journey with Salesforce Einstein

No beating around the bush here: the surge in AI has surely shaken up the town in recent years. While it’s actually been around for a while now, with Salesforce first launching Einstein in 2016, the platform has grown and transformed exponentially since then, integrating more sophisticated features, expanding its capabilities across the Salesforce ecosystem, […]

Building Effective Salesforce Flows: Considerations of Scope, Scale, and Performance

Salesforce Flows are a powerful tool for automating business processes, but building effective Flows requires careful planning and consideration of several factors. In this blog, we’ll discuss key considerations for planning, scope, scalability, and performance to help you create efficient and effective Salesforce Flows. First, Plan How the New Automation Will Work! Before diving into […]

The Art of Debugging: Beyond the Solution

Learn the importance of understanding debugging by using techniques that not only fix issues but also uncover their root causes, ensuring robust and reliable systems in your Revenue Operations.

Navigating the Balance: Flexibility and Readiness in Business Growth

The world of business moves at lightning speed. Today, faster than yesterday; which means you better be ready to move even faster tomorrow. Creativity is at an all-time high, and competition among business leaders is fiercer than ever. This puts businesses in a unique position: they must stay agile while also being prepared for growth. […]

Lane Four’s Director of Delivery Shares 4 Essentials to Project Delivery Excellence

From initial planning to continuous stakeholder engagement, to achieve delivery excellence, it can be helpful for leaders and their teams to implement strategic (and structured) practices that drive alignment, efficiency, and effective communication throughout the project lifecycle. Lane Four’s Director of Delivery, Tatiane Sensini, shares four key essentials that she believes will ensure our projects […]

Planning for a Data Migration? Some Key Insights Before You Get Started

What is moving where? Where is the data going to be stored? Is this going to cause any problems or disruptions? Who is doing what during this whole process? Planning for a data migration is a process that tends to require meticulous planning and clear communication to ensure everything goes smoothly. To reduce risk and […]

Navigating DevOps: How Do We Choose the Right Process for Your Salesforce Projects?

Thanks to continuous improvements and the emergence of a wide range of tools, coupled with a heightened focus on best practices, things are moving faster than ever in the business world, particularly in tech and the Salesforce ecosystem. However, organizations striving to stay ahead are increasingly turning to custom software development solutions to drive even […]

4 Ways to Foster a Client-Centric Culture in Professional Services and Why

In the tech world, the pace of progress can vary widely. Sometimes it feels like things are racing ahead, while other times, the rhythm slows down a notch. But amidst this ebb and flow, there’s a fundamental principle that remains very intact, especially in tech  consulting: the client comes first.  In professional services, it’s the […]