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About Us

We're Salesforce Experts

At Lane Four, we have decades of collective experience helping high-growth SaaS startups scale fast using the power of their Salesforce CRM.

Meet with an expert

Our Growth Story

Since 2013, Lane Four has grown from a 2 person consulting practice to a team of 30+ specialized Salesforce consultants, developers, product managers, and go-to-market expertsmaking us one of the fastest growing companies in Canada. We’re proud to have helped build the foundation for our startup clients’ growth as they’ve raised over $4.5 billion in funding.


Lane Four Founded


First Full-Time Employee is Hired!


Lane Four clients have raised $166 million

from 2014 – 2016, with a median funding amount of $9 million


Lane Four Matching & Routing App Launches on the Salesforce AppExchange


Lane Four clients have raised $1.4 billion

from 2014 – 2018, with a median funding amount of $20 million


Founder Andrew Sinclair Pitches Lane Four Matching & Routing at Dreampitch


Full-Time Team Grows to 10!


Named Canada’s 195th Fastest Growing Company

by the Globe and Mail


Lane Four clients have raised $4.5 billion

from 2014 – 2020, with a median funding amount of $25 million


Hit 100 Implementations

as an official Implementation Partner


Listed as a Top 4 Specialized Provider of Lead-to-Account Matching & Routing Solutions

by TOPO Research and Advisory


Named Canada’s 222nd Fastest Growing Company in Canada

by the Globe and Mail


Lane Four App Awarded G2’s “Best Support” and “High Performer” Badges

in the Lead-to-Account Matching and Routing category


Full-Time Team Grows to 30!


Lane Four Matching & Routing Earns 7 High Performer Badges on G2

Our Services

How we help

Scale your business with the support of Salesforce experts.

Custom Salesforce Solutions

Work with hands-on consultants to build a Salesforce environment that supports your business. Our SaaS startup expertise will help prepare your processes for major growth.

Matching & Routing for Salesforce

Make every lead count. Speed up your lead response time, automate your assignment model, and gain better visibility into your key accounts.

Lane Four Matching & Routing

Built for You

Years helping high-growth startups scale with Salesforce inspired our powerful matching and routing software. Today, numerous companies use Lane Four to keep lead assignment running smoothly at scale. Whether you want to keep your data clean, improve lead handling, or streamline your assignment model, Lane Four automation will unlock your go-to-market processes.

Hands-down best routing solution.

– G2 Reviewer

Meet Our Founders

Andrew Sinclair

Founder, Salesforce Consultant

Andrew Sinclair is a Salesforce architect with a reputation for helping high-growth startups scale Salesforce across their businesses. He has also been the architect of multiple AppExchange applications, including Lane Four’s matching and routing app, which launched in 2017.

Joana Lourenço

Co-Founder, Salesforce Consultant &
Outreach Implementation Partner

Since 2014, Joana has guided Lane Four clients in Salesforce implementation, configuration, training, and documentation. She has personally helped over 100 startup clients successfully integrate with Salesforce.

Our Clients

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