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About Lane Four

Lane Four is a boutique consulting firm with decades of collective experience in the Salesforce community. Since 2013, we’ve helped high-growth SaaS startups and non-profit organizations work faster and smarter using the power of their Salesforce CRM.

We also offer Lane Four 2.0, a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round robin assignment. 50+ high-growth startups are currently using our app to boost their account-based strategies, manage rapid growth, and scale Salesforce across their companies.

Explore Solutions

Salesforce Consulting for Startups

We help growing startups scale Salesforce to save time, increase productivity, and boost revenue.

Lead-to-Account Matching & Routing

Streamline inbound and account-based programs with lead-to-account matching, lead routing and more.

Our Clients

Our Team

Andrew Sinclair

Founder & Salesforce Consultant

Joana Lourenco

Co-Founder, Salesforce Consultant & Implementation Partner

Lisa Plekhanova

Salesforce Solutions Consultant

Amy Bryan

Salesforce Consultant

Alyssa Di Guglielmo

Salesforce Consultant

Payne Hwang

Salesforce Consultant

Rebecca Rodrigues

Salesforce Consultant

Meghan Saunders

Salesforce Consultant

Rebecca Frailich

Developer & Salesforce Consultant

Alexander Greco


Mathieu Hubbard


Kevin Laine


Tamara Saldina

Front End Developer

Jenya Farris

Head of Product

Tatiane Sensini

Product Support & Implementation Consultant

Stephanie Damgaard

Communications & Marketing Manager

Tony Faria

Professional Services Coordinator
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