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Accelerate your growth with matching and routing

Reach leads faster and boost your conversion rate with lead-to-account matching and routing built by Salesforce experts.

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We help high-growth startups scale faster and smarter with Salesforce.

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Of Startup Clients
Years Helping Startups Scale

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Lead-to-Account Matching & Routing

Streamline inbound and account-based programs with lead-to-account matching, lead routing, and more.

Lead-to-Account Matching

Account-Based Routing

High-Growth Startups Rely on Lane Four

What customers are saying

4.8 Stars

“Hands-down best routing solution.”

“Lane Four is a game changer.”

“Unparalleled customer service and powerful tool.”

5 Stars

“Lane Four has revolutionized our ABM go-to-market strategy.”

“Has enabled us to be truly account-based with our sales strategy.”

Top Posts

A Chat with MemSQL’s Head of Revenue Operations

Ahmed Chowdhury Talks Hiring for Revenue Ops, Building the Perfect Tech Stack, and More Ahmed Chowdhury is an ops veteran. He got his start in sales operations at a leading martech company in 2010, when the field of sales ops…

ABM Metrics 101: A Mini-Guide to Measuring Account-Based Marketing in Salesforce

In our new mini-guide, learn how to effectively measure your ABM efforts in Salesforce. Better Data, Better Decisions Account-based marketing (ABM) has entered a new era. Having produced undeniable results for so many organizations (better conversion rates, ROI, and growth),…

[White Paper] Data Management for Account-Based Sales

In a new white paper, we explore how companies can best manage data for account-based sales. Sales has come a long way in recent years. What was once an unstructured environment—with reps chasing a high volume of low-quality leads—is now…

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