There is a lot of content out there for sales professionals–some great, and some not-so-great. We’ve waded through the vast ocean of blog posts, white papers, and e-books to bring you a curated list of sales operations resources we think you’ll find useful.
State of Sales
State of Sales, Third Edition | Salesforce
A comprehensive look at sales insights and trends, based on a survey of nearly 3,000 sales leaders conducted in 2018. Check out the country and industry profiles that outline top sales metrics, technologies used, and more.
Account-Based Sales Fundamentals
2019 Account-Based Benchmark Report | TOPO
What do successful account-based strategies have in common? This report focuses on the strategies and tactics that are helping account-based companies to succeed, and reveals the measurable impacts of an account-based approach.
The Essential Guide to Account-Based Sales Development | Salesloft
This is a great overview of what account-based sales development is, why you should do it, and how to get started.
A Beginner’s Guide to Account-Based Selling | Zoominfo
If you’re just getting started with account-based sales, check out this step-by-step approach to creating an account-based selling framework for your company.
Account-Based Prospecting and Marketing and Metrics | Winning by Design
Focused specifically on account-based metrics, this article reviews how to measure database coverage, engagement score, conversion rates, and volume targets.
Operations Fundamentals
RevOps Framework | Funnel Cake
This guide (published ahead of its time back in 2017) is an excellent overview of the ideal RevOps model. It provides a comprehensive overview of how to unify company functions to drive growth.
The Essential Guide to Sales Operations | Salesloft
Here is a concise overview of the considerations that every sales ops professional should keep in mind.
Essential Guide to Revenue Efficiency | Outreach
Great tips for developing lean, revenue-generating processes.
Outbound Best Practices
The Sales and Marketing Operations Guide to Integrating Your Inbound and Outbound Sales Strategies | Outreach
Most SaaS companies today are dealing with a combination of inbound and outbound. This guide explores the tools and processes companies are using to streamline the two strategies.
Outbound Sales Science: How Growlabs Went from $0 – $2.5M ARR in 6 Months | Sales Hacker
This article reveals the systematic approach behind one company’s scalable outbound process.
15 Resources to Help You Build an Outbound Sales Strategy | Saasicorn
An awesome resource for building a powerful outbound engine: includes great tidbits on how to measure success, how to employ outbound tactics effectively, and how to avoid common mistakes.
