As 2026 ramps up, RevOps and go-to-market teams across the tech ecosystem aren’t just setting goals; they’re re-evaluating foundations. The rapid acceleration of AI, shifting buyer behaviour, and increasing pressure to operationalize growth are pushing teams into unfamiliar territory.
That’s exactly why Agentforce World Tour Toronto wasn’t just another event. It was the right event. For Lane Four, it marked more than a kickoff of a new year. It was a deliberate opportunity to step forward and reintroduce ourselves, not just as Salesforce experts, but as strategic partners with a clear POV on what RevOps needs now.
Amid the AI buzz, we saw a clear imperative: cut through the noise, focus on implementation, and re-ground the conversation in real business value. As partners, we weren’t there to speculate. We were there to talk shop with the operators, the systems thinkers, and the growth leaders who were curious about what we’ve learned through direct client implementations and patterns we’re finding as we help newer clients map Agentforce capabilities to their real-world processes. We shared how teams are approaching adoption, and where hesitation still lingers, especially around governance, cross-functional alignment, and long-term ownership.
It’s not a plug-and-play story; it’s an ongoing journey of operational design, iteration, and trust-building.
Building Perspective Through Experience
At Lane Four, our perspective is grounded in day-to-day proximity to the work. We’re not observing from the sidelines; we’re embedded in systems, building workflows, and partnering with operators as they navigate rapidly evolving tech stacks.
One of the core challenges facing RevOps leaders in 2026 isn’t access to AI, it’s activation. Many are still asking: how do we ensure tools like Agentforce create real traction inside sales, marketing, and CS teams and how long before we can measure the impact?
Over the past 12 months, we’ve been pressure-testing Agentforce across a range of real-world use cases, from low-risk automations to more complex, business-critical processes, and even mapping out what full orchestration would look like. What we’ve seen is a clear shift over the last year: teams that were initially cautious and highly risk adverse are now leaning in, confident not just in the technology, but in their ability to build a stable, scalable foundation for what’s next.
AI isn’t just a tech upgrade. It’s a trust upgrade. And for trust to form, implementation has to feel confident, stable, and aligned to real business goals. That’s where the real work begins.
Partnering Through Practice
That same approach shows up in how we partner with clients and the more recent recognition as a Salesforce Summit Tier Partner. It was a reflection of the operating model we’ve honed over the last decade: build trust through execution, not just enablement.
Our approach is rooted in operational empathy. We’re not just advisors; we’re embedded partners who work alongside in-house teams to solve high-stakes challenges that don’t come with playbooks. We’ve helped RevOps teams manage multi-org consolidations, resolve funnel visibility gaps in complex buying environments, and integrate tools like Agentforce into their go-to-market motions where automation and human judgment need to coexist.
This work isn’t one-and-done. It’s iterative, messy, and deeply human. And our Summit tier status reflects a truth our clients already know: Lane Four shows up with sleeves rolled up, ready to co-own outcomes.
Continuing the Conversation in 2026
Agentforce World Tour was just the start. In 2026, we’ll continue showing up at the intersections of strategy, systems, and scale.
Whether it’s helping GTM teams untangle cross-functional processes, layer AI into Salesforce, or re-architect user access for growing teams, we’ll be in the room asking: what’s actually working and where do you want to go?
If you’re rethinking how your revenue operations model needs to evolve this year, we’d love to share what we’re seeing across the market and learn from your lens, too. Let’s chat.