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Design Salesforce Lead-to-Account Ownership Lifecycles That Work

Design Salesforce Lead-to-Account Ownership Lifecycles That Work

Join us on Thursday, January 3 for a 30 min live webinar on how to design lead-to-account ownership processes in Salesforce that really work.

In this webinar, Lane Four Founder Andrew Sinclair will present a framework for understanding a range of ABM ownership models.

We’ll cover the following topics:

  • Why ABM makes ownership harder
  • Modern sales ownership considerations
  • Typical ABM ownership models
  • Techniques for improving accountability and follow up times
  • How automation can help you reach more leads

After the webinar you’ll have the tools and strategies you need to design an ownership lifecycle that will help you effectively manage sales processes, increase conversion rates, and drive revenue for your company.

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