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  • Why Lane Four?
  • Who We Are
    • Our Company
    • Culture & Values
    • Our Clients
    • Partnerships
    • Opportunities
  • Consulting
    • Our Approach
    • Salesforce
      • Agentforce
      • Sales Cloud
      • Service Cloud
      • Experience Cloud
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        • Revenue Cloud Billing
      • Marketing Cloud
      • Mulesoft
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    • Go-to-Market Framework
    • Custom Development
  • Foursight
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What You Can Do Now to Start Prepping Your RevOps for 2026
News

What You Can Do Now to Start Prepping Your RevOps for 2026

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5 Practical Use Cases for Salesforce Data 360
Development

5 Practical Use Cases for Salesforce Data 360

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Migrating from CPQ to RCA is not a lift and shift. Learn why RCA exposes hidden rules debt and how a model-first approach creates scalable, predictable pricing.
News

Why CPQ Logic Doesn’t Map Cleanly to RCA

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Designing for Scale: Why Diversity in GTM Leadership Builds Smarter Systems
Culture & Values

Designing for Scale: Why Diversity in GTM Leadership Builds Smarter Systems

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Rethinking Agentforce: Why Agents Are an Ongoing Operational Discipline, Not a One-Time Rollout
Agentforce

Rethinking Agentforce: Why Agents Are an Ongoing Operational Discipline, Not a One-Time Rollout

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The RevOps Maturity Curve: Where You Are and How to Advance
Revenue Ops

The RevOps Maturity Curve: Where You Are and How to Advance

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Driving Pipeline Growth with a Structured Outbound Playbook
Customer Stories

Driving Pipeline Growth with a Structured Outbound Playbook

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Business Development

Build vs. Buy: How to Future-Proof Your Tech Stack Without Bloated Costs

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The Role of RevOps in Customer Expansion: Driving Net Revenue Retention
Revenue Ops

The Role of RevOps in Customer Expansion: Driving Net Revenue Retention

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