If you’re in revenue operations/sales and use Salesforce – you don’t want to miss this, as it could up your game!
Imagine you could finally get to a lead response time of under 5 minutes? As per a study conducted by Harvard Business Review, only 37% of companies surveyed actually responded to leads within an hour and LeadConnect’s survey stated that 78% of customers bought from the company that responded to their inquiry first.
With lead response time being one of the most important facets of revenue generation, our Highroad hosts, Aidas Dirse (Chief of Staff) and Courtney Prior (Head of Implementation) share their learnings of the pros and cons of traditional routing and how the next elevated stage are availability features.
Features that essentially let you know if members on your team are available in real-time before a lead gets assigned to them – what a game-changer!
In summary, we dive into the following topics:
- Today’s lead routing landscape: where does lead routing stand and what’s the value of lead routing in your day-to-day operations?
- How the concept of availability is the evolution of lead routing and addresses the needs of revenue generating teams today
- Use cases and current team operation examples for elevated routing using availability features
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