Lead-to-Account
Matching & Routing
Give sales the context they need to work every lead, and lay the foundation for account-based strategies — so you never miss another opportunity.
Lane Four Highroad empowers high-growth companies to maximize data efficiency, productivity, and go-to-market effectiveness in Salesforce.
Born out of our consulting work with hundreds of fast-growing companies, Highroad anticipates your evolving lead management needs as you scale.
Key Features
Lead-to-Account Matching: Instantly and accurately identify incoming leads based on the data you already have in Salesforce.
Advanced Routing & Round Robins: Get Salesforce records to the right people with the right context.
SLAs: Measure speed to lead, motivate rep actions, and manage performance with data.
“Lane Four Highroad is like the Swiss Army knife of lead routing. It became a no-brainer once we realized how many use cases Lane Four could quickly solve.”
Ryan Zoltek
Revenue Ops Lead at OnFleet
Routing that stays affordable at scale.
