Lead Score

Align sales and marketing with a lead score that works.

Build a lead score that surfaces your best leads. Designed with high-growth go-to-market strategies in mind.

Build a Meaningful Score

Our intuitive planner guides you systematically through setting up or revamping lead scores with clear definitions.

Align Sales & Marketing Teams

Tear down the walls between sales and marketing and use the planner as a guide to develop strategies that attract your ICP.

Implement Best Practices & Trends

The planner is built with key industry best practices and trends. It'll handle high-volume inbound, account-based strategies, the typical high-growth tech stack, and much more.

"Lane Four has been essential in providing me with strategic advice...I couldn’t run my organization without them.”

Werner Gerola

Sales/GTM Operations Partner, Andreessen Horowitz

Get your planner!