Lane Four Account-Based Lead Management
Join 50 + High-Growth Startups Who Use Lane Four
Lead-to-Account Matching
- Match the right leads to the right accounts quickly and seamlessly
- Match any field to any field, standard or custom
- Produce accurate matches – straightforward, fuzzy, or complex
- View matches at a glance with Lane Four’s match view
Lead Routing
- Manage your leads easily with customizable routing
- Base routing decisions on any field
- Set criteria for automated lead merging and conversion
- Get the right leads to the right reps in real time
Round Robin Assignment
- Assign leads, contacts, accounts, events, tasks, or custom objects via round robin
- Automate sophisticated segmentation models
- Easily set user limits and assignment weightings
Region Automation
- Simplify complex territory-based assignments with automation
- Easily define and update your territories based on geographic and firmographic criteria
- Create reports based on your sales territories
Auto Lead Conversion & Account Creation
- Auto-convert leads to contacts at the click of a button
- Automatically create new accounts for converted leads that aren’t matched
- Automatically create contact roles and opportunity creation
Simplify Key Revenue Ops Processes
- Map activity on opportunities
- Recycle leads, contacts, and accounts
- Sync updated account statuses on related contacts and leads
- Easily manage user changes like vacations and promotions
- Track rep performance with SLAs
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Learn how Lane Four's lead management tools can work for your business
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