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Matching & Routing for Salesforce

Lane Four Routing

Make Salesforce a dynamic, account-based machine.

Book a Demo

Matching & Routing for Salesforce

Lane Four Routing

Make Salesforce a dynamic, account-based machine.

Book a Demo

Unlock Your Go-to-Market Processes

Lead-to-Account Matching
Account-Based Lead Routing
Round Robin Assignment

Why Choose Lane Four Routing?

Powerful Ops Toolbox

Transform Salesforce into a dynamic, responsive machine that will support your evolving go-to-market strategies. Whether you’re account-based or dealing with a high volume of inbound, Lane Four will grow with you as you scale.

Fast, Custom Set-up

Our onboarding team has one goal: to make sure Lane Four does what you need it to do from the minute you go live. For basic use cases, you can go from install to go-live in as little as an hour.

Best-in-Class Support

We’re here to make you successful. Your dedicated support specialist is always there to answer your questions, and help you access new features as you grow.

4.8 stars


5 stars

Why High-Growth Companies Choose Lane Four Routing

Enable total account visibility in Salesforce.

“Lane Four has revolutionized our account-based go-to-market strategy…We are able to match incoming leads to target accounts, and correctly process leads from existing customers.”

– Kristen Lucas, Director of Sales Operations

Get records to the right people, at the right time.

“We have a very complex business process when comes to routing, and it’s important for our business to be able to get the right lead to the right rep, so this tool is indispensable to us.”

– Ahmed Chowdhury, Head of Revenue Ops
Keep your reps happy with custom round robins.

“With Lane Four, a lead comes in, gets enriched, and then gets to the person it should go to – immediately…I don’t think we could have scaled our sales processes smoothly without it.”

– Josh Henry, Manager, Enterprise Operations
Monthly Plans
Up to 15 Sales Users*
$500 USD/Month

Access to All Features

Up to 40 Sales Users
$1,000 USD/Month

Access to All Features

up to 100 sales users
$2,250 USD/Month

Access to All Features

Have More than 100 Sales Users? Sales Rep Packs available at $450 per 20 users.
*Sales User is defined as a Salesforce user who is eligible for routing assignments.

Yes! We always encourage a free, fully custom pilot in Sandbox prior to launch.

Yes! Lane Four can route any Salesforce object.

Absolutely. Your dedicated support specialist can walk you through data cleanup (de-duplication and auto-merge) before you go live with routing.

Yes, it is possible to set up Slack notifications with Lane Four.

Book a Personalized Demo

Experience a demo, tailored to your business, with one of our experts.

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