Why Go With Lane Four Highroad vs LeanData?

See why high-growth companies choose Lane Four Highroad for lead assignments

See Highroad in action 👆

First things first…hats off to the team at LeanData

They built a great product that helped businesses navigate a chaotic lead routing system. We’ve accomplished the same with Highroad, but with an easier setup, growth-friendly pricing, and a team that puts your business success first.


With Highroad, our goal is also to remove friction in your sales process. Mishandled prospects, poor customer experiences and lost opportunities belong in the past. Highroad will match leads to your accounts in Salesforce so you can take action based on existing relationships, key account data, and other critical sales contexts.


If you’re looking for a LeanData alternative, keep scrolling to learn more about Highroad.

The trusted alternative to LeanData - check out some of our Highroad customers!

See Lane Four Highroad in Action

What our sales team and customers have to say

We asked our team and customers to weigh in on why companies choose Highroad over LeanData.

Here’s what they have to say:

Accessible Pricing

Grow your team without breaking the bank. Our pricing is designed to help you scale your team without worrying about substantial costs. We have no limits on the number of admin users and offer all features on all plans.

Hands-On Approach to Onboarding

Customers LOVE our award-winning customer support team. People rave about them in G2 reviews - and for good reason. They go above and beyond. On top of helping you get the most out of Highroad, they'll even share advice on areas outside our product's scope so that your revenue process is fully optimized.

One-Click / No-Code Custom Object Routing

We've taken the work out of custom object routing. Some platforms require custom apex codes and support from Salesforce admins and developers for each object creation or change. With Lane Four Highroad, you can set up custom object routing with just one click.

Agnostic Availability-Based Routing

We have availability features - and you don’t need a native calendar application to leverage them! In addition, one of our most unique availability offerings is our LiveClaim feature, where Highroad can automatically send a “Claim” alert to a group of reps, enabling them to take immediate action on leads.

See Lane Four Highroad in Action

Lane Four Highroad vs LeanData Comparison Chart

Looking for a side-by-side comparison? We’ve got you covered.

LeanData logo
Lead analysis
Lead-to-account matching
Lead routing
Round robins
Multi-object matching and routing
Advanced territory management
Service level agreements
Instant lead response
All features on all plans
No data caps or load fees
Pricing buckets to help growing orgs
Quick setup
Salesforce consulting

Hands-on implementation and support to help your team win

marissa_white (1)
We have been really blown away by Lane Four. Setting up lead routing is SUPER simple and we were able to set up in minutes. The attention after purchase has been amazing - they really want us to succed.
Marissa White
Director of Revenue Operations
ryan_zoltek (1)
Lane Four is like the Swiss Army knife of lead routing. It became a no-brainer once we realized how many use cases Lane Four could quickly solve.

Ryan Zoltek
Revenue Ops Lead

LeanData pricing: Lane Four Highroad is up to 5x more affordable

Lane Four Highroad uses pricing buckets that are designed to help you grow your team without increasing costs.  Scaling a revenue team comes with a lot of growing pains. Your software costs shouldn’t be one of them. 

LeanData’s pricing penalizes you for success by increasing your costs for every new user. The more your team grows, the more you pay. They also add on data load fees that increase with the size of your database. To make things worse, you can’t even access all of their features on some plans.

Lane Four Highroad’s pricing is simple and transparent. You’ll always know what you’re paying and you can easily grow your team without worrying about costs. You’ll also have access to all of our features – no matter your size or budget. We’re here for you. From startup, to scaleup, to unicorn!

Up to 15 Users

All Features
$ 500 Per Month
  • Lead Analysis
  • Lead-to-Account Matching
  • Lead Routing
  • Deduplication
  • Round Robins
  • Territory Management
  • Segmentation
  • SLAs
  • Instant Lead Response
  • Integrations

Up to 40 Users

All Features
$ 1000 Per Month
  • Lead Analysis
  • Lead-to-Account Matching
  • Lead Routing
  • Deduplication
  • Round Robins
  • Territory Management
  • Segmentation
  • SLAs
  • Instant Lead Response
  • Integrations

Up to 100 Users

All Features
$ 2250 Per Month
  • Lead Analysis
  • Lead-to-Account Matching
  • Lead Routing
  • Deduplication
  • Round Robins
  • Territory Management
  • Segmentation
  • SLAs
  • Instant Lead Response
  • Integrations

The LeanData alternative for high-growth teams

round robin rules

Assign leads and opportunities with speed and accuracy

Automatically assign Salesforce leads, accounts, and opportunities using custom rules and round robins that work with your existing sales process.

Custom lead-to-account matching for every business case

Create custom rules that can deduplicate, match, qualify, and auto-convert Salesforce objects the way you want.

  • Match leads to the right accounts 
  • Match multiple leads from the same company to just one sales rep
  • Match leads that belong to open opportunities to the existing AE
  • Match leads from existing customers to their Account Manager or CSR
  • Plus more…

Never miss another opportunity

Stop opportunities from slipping through the cracks with notifications and service level agreement tracking.

Alert reps through email, Salesforce Tasks, and Slack. SLAs track speed to lead, keep reps motivated, and help managers measure performance.


Say goodbye to disputed leads

Advanced territory management and smarter round robins. Leads and opportunities are always distributed fairly to your sales teams based on your preferences.

Easy to implement and manage

No more waiting on Salesforce admins to make changes. Sales leaders can quickly set up and manage their team’s lead routing rules.

You made it this far. Might as well see what the fuss is about!  

Connect with your existing tools

The world's fastest-growing companies use lead routing and matching software

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