Intent data. Dynamic guided selling. Outbound strategy. Account selection. We’ve rounded up some of February’s best sales content for your perusal. Check it out below!

First Steps With Intent Data? Start With Sales | Demand Gen Report

The popularity of intent tools has spiked over the past year. But how do you get started with implementing these tools, and who should be responsible? Bombora’s Mike Burton makes a case for starting with sales.  Read more.

Getting Started with Outbound Sales? (Let’s Start with Strategy) | Sales Hacker

For those kicking off or improving their outbound programs, Sales Hacker offers a no-nonsense breakdown of the key elements you need to build a successful strategy. Read more.