Intent data. Dynamic guided selling. Outbound strategy. Account selection. We’ve rounded up some of February’s best sales content for your perusal. Check it out below!
The popularity of intent tools has spiked over the past year. But how do you get started with implementing these tools, and who should be responsible? Bombora’s Mike Burton makes a case for starting with sales. Read more.
For those kicking off or improving their outbound programs, Sales Hacker offers a no-nonsense breakdown of the key elements you need to build a successful strategy. Read more.
Good account selection is vital to every account-based strategy. Check out TOPO’s advice on how to do it right, including how many accounts to choose, how to choose them, how to allocate resources, and other best practices. Read more.
Sirius Decisions and Forrester provide a glimpse into the future of sales technology. Read more.
Have you checked out Lane Four’s latest whitepaper? Download Data Management for Account-Based Sales now.
