Account-based marketing (ABM) is one of the biggest trends in marketing right now, and, as I’ve mentioned before, it’s a strategy that simply does not work if it doesn’t include both sales and marketing teams. Bringing these teams together is the only way for organizations to sync their revenue-generating and customer-acquisitions efforts. The Revenue Summit conference operates from the same belief in bringing both sales and marketing teams together, which is why I’m thrilled that Lane Four will be sponsoring the event, which takes place March 7th and 8th in San Francisco.
Revenue Summit brings together sales and marketing teams, along with technology vendors and thought leaders, to learn about the power of data and automation in the ABM world. It’s an event where B2B sales and marketing teams can learn the best strategies for generating revenue—by working together instead of as separate teams. After all, as Revenue Summit puts it, “Sales and marketing, or smarketing, are the glue that hold a successful ABM program together.”
I’m looking forward to the keynotes from Facebook CMO Gary Briggs to former Hubspot CPO David Cancel, as well as the sessions on marketing and sales case studies. And, of course, I’m looking forward to connecting with attendees, speakers and other sponsors. We’ll be launching and demoing the new Lane Four product at Revenue Summit. If you’re an attendee, we invite you to stop by our booth and learn how to make your org ABM-ready. Hope to see you there!