Introducing
Lane Four 2.0
Accelerate your go-to-market strategies today with lead routing for Salesforce.
Powerful Matching and Routing.
Simple Administration.

Trusted by high-growth SaaS startups.
Get your leads to the right reps fast—starting day one.
Lane Four 2.0 features a brand new user interface and easy-to-use administration. Now, routing is painless to implement, and simple to manage.
Domain-Based Matching
Advanced Fuzzy Matching
Prioritization
Contact-to-Contact Matching

Gain visibility into your data with accurate matches.
Lane Four’s lead-to-account matching helped us clean up Salesforce in less than a day and has kept it straight and organized ever since.
Liz Hudson, Sr. Demand Generation Manager

Rules Wizard
Round Robins, Queues, & Territories
Auto-Conversion & Auto-Account Creation
Auto Opportunity & Contact Role Creation
Get records to the right people, at the right time.
We have a very complex business process when comes to routing, and it’s important for our business to be able to get the right lead to the right rep, so this tool is indispensable to us.
Ahmed Chowdhury, Head of Revenue Ops


Customizable Round Robin Framework
Weighted Distribution
Presence-Based Assignment
Shark-Tank Style Queues
Field & Region-Based Assignment

Assign records via custom regions, round robins, and queues.
We’ve been able to set up an end-to-end process combining our data enrichment and new territory assignments with Lane Four’s lead routing and region automation features. This process has saved huge amounts of time.
Aidas Dirse, Sales Operations Manager

Access to All Features
Access to All Features
Access to All Features
